Media meneceri

Media Manager is responsible for developing and executing integrated media strategies that maximize brand growth, consumer engagement, and continuously improving media efficiency, effectiveness, and consumer reach while strengthening the connection between media investments and business results.

The role reports to Senior Brand Manager and translates brand content into effective media communication plans. Working closely with creative agencies, media agencies, digital teams, and commercial stakeholders, the Media Manager ensures optimal investment allocation across traditional, digital, social, retail, and emerging media platforms

Key Responsibilities

• Media Planning: Leads and manages the process for annual media/communication planning. Directs regular reviews and leverages agency resources appropriately for delivery of the most effective strategies and plans for each brand. Ensures the most effective communication mix.
• Leads and manages the development and implementation of connection strategies based on brand objectives.
• Interactive marketing: Develops, implements and maintains the interactive marketing strategy and leads the process with interactive marketing and connection agencies. Defines levels of investment required and aligns the budgeted DME with key stakeholders. Localizes and implements Global Interactive Marketing Strategies.

• Buying/Negotiations: Delivering long-term sustainable competitive advantage at lowest possible costs (annual agreements with channels); benchmarking to measure competitive advantage on an on-going basis; and developing strong relationships with key media suppliers and using company and agency resources to achieve buying objectives.
• Ensures execution as per the plan and within the agreed budget and media parameters

• Media Investment & Budget Management: Own the planning, allocation, and optimization of media investments across brands, channels, and campaigns to maximize business impact and marketing ROI. Ensure media budgets are managed effectively, balancing reach, efficiency, and effectiveness while maintaining compliance with financial governance requirements.
• Directs, controls and tracks media investment, media payments.
• Initiates and impacts on media related research with K&I Teams.

• Capability & Training: Build internal media capabilities and knowledge.
• Increase the level of media expertise and capability within the CCI Team. Provides media training, competitive intelligence and market intelligence to increase the level of media expertise.
• Leads capability building in the agencies
• Manages the message management process to ensure alignment on communication plans across the system.
• Contributes to best practice and learning to annual EAG Connections

• Agency management & evaluation:
• Manage agency performance and ensure CCI policies eligibility for all type of agencies.
• Directs media agency and manages day-to-day interaction between the Company and the agencies.
• Leads agency development and capacity building.

Educational Background

• Relevant degree in Marketing/Economics/Business Administration

Related Work Experience

• 4-5 years of experience in media planning, media strategy, digital marketing, or integrated communications.
• Experience within FMCG, beverage, consumer goods, media agencies, or leading advertisers.
• Proven track record managing significant media investments.
• Strong understanding of both traditional and digital media ecosystems.
• Experience working with media agencies and technology platforms.

Functional Skills

• Media strategy development
• Digital advertising platforms
• Programmatic media buying
• Social media advertising and influencer marketing
• Marketing analytics
• Audience segmentation
• Media effectiveness measurement
• Budget management
• Data visualization and reporting
• Presentation and stakeholder management