Landing page və marketinq funnel proqramçısı

*Role overview*

Build and maintain campaign websites, intermediary landing pages, and booking journeys for cosmetic and healthcare clinics, with experience supporting Meta advertising campaigns in sensitive healthcare categories.

*Responsibilities*

• ⁠ ⁠Build responsive landing pages and campaign microsites.
• ⁠ ⁠Develop an intermediate campaign page before the main clinic website or treatment landing page, where required by the campaign brief.
• ⁠ ⁠Ensure the intermediate page accurately represents the offer, provides clear navigation, and presents consistent content to visitors and advertising reviewers.
• ⁠ ⁠Connect pages to clinic websites, booking platforms, and enquiry forms.
• ⁠ ⁠Configure domains, hosting, SSL certificates, and redirects.
• ⁠ ⁠Integrate analytics, consent tools, and conversion tracking.
• ⁠ ⁠Improve page speed, mobile usability, and accessibility.
• ⁠ ⁠Test navigation, forms, tracking, and booking journeys across devices.
• ⁠ ⁠Maintain website security and troubleshoot technical issues.
• ⁠ ⁠Work with the advertising team to investigate destination-related ad rejections and implement appropriate website corrections.

*Required skills*

• ⁠ ⁠HTML, CSS, JavaScript, and a relevant website platform.
• ⁠ ⁠Hosting, DNS management, API integrations, and technical troubleshooting.
• ⁠ ⁠Experience building intermediary landing pages and multi-page marketing funnels.
• ⁠ ⁠Familiarity with Meta’s advertising destination requirements and healthcare advertising constraints.
• ⁠ ⁠Experience implementing analytics and consent controls without exposing sensitive patient information.

*Project requirement*

• The proposed setup includes an intermediate campaign page before the main website. The developer should assess and implement this journey transparently; an intermediate page alone does not guarantee Meta approval.