Старший бренд-менеджер

Əsas vəzifələr

• Align with all stakeholders the long-term growth strategy for assigned brands.
• Lead brand/portfolio initiatives and projects and ensure end-to-end consumer marketing plan execution.
• Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
• As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
• Ensure all communications are aligned with brand strategy and global guidelines. Drive excellence in digital, social, experiential, and traditional media.
• Identify innovation opportunities to drive brand growth. Lead new product development and commercialization projects.
• Track and evaluate performance against agreed KPIs. Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/ /channels.
• Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
• Lead the development of annual brand business plans.
• Provide input to localization and real-time amplification of IMC campaigns

Tələblər

• Relevant degree in Marketing/Economics/Business Administration
• Minimum 4-5 years of progressive marketing activation and leadership experience (preferably in FMCG)
• Business, commercial and financial acumen
• Experience working with Coca-Cola system external partners (agencies and customers)
• Demonstrated success managing large brands and marketing investments.
• Experience working in cross-functional and cross-geographical teams is preferred
• Manage key brand projects with cross functional teams
• Track, measure & provide actions to improve value share & business performance
• Provide local market insights that feed into annual plans (consumer, shopper, category)
• Brand strategy development
• Innovation management
• Financial analysis and P&L management
• Presentation and storytelling skills