Специалист по цифровому маркетингу и генерации лидов

Role Description This is a full-time, on-site role based in Baku City for a Digital Marketing and Lead Generation Specialist at Burncode LLC. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, email, and display to drive brand awareness and qualified leads. Day-to-day responsibilities include managing campaign calendars, creating and refining ad copy and landing pages, monitoring performance metrics, and adjusting strategies to improve conversion rates. The role involves collaborating with sales and product teams to define target audiences, align messaging, and build lead nurturing workflows. The specialist will also maintain accurate reporting dashboards, analyze campaign data, and provide regular insights and recommendations to management.

Qualifications

• Experience planning and executing digital marketing campaigns, including social media, search engines, email, and paid advertising.
• Proven ability in lead generation, funnel optimization, and conversion rate improvement using data-driven techniques.
• Strong skills in content creation for marketing purposes, such as ad copy, landing page text, and email sequences.
• Comfort with marketing analytics tools and platforms to track performance, segment audiences, and report on key metrics.
• Solid understanding of SEO, SEM, and basic web analytics principles to support campaign optimization.
• Ability to work cross-functionally with sales and product teams and communicate clearly in written and spoken English.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a similar digital marketing or lead generation role is preferred.