Креативный стратег

Creative Strategist (Direct Response, Paid Social)

Remote | Full-time independent contractor | Automaite

About Automaite

Automaite is a performance marketing agency generating leads on a cost-per-lead model across home services, insurance, finance, and consumer protection verticals. We buy media on all major social platforms, and our business runs on one thing: creatives that convert profitably at scale.

We're a lean team with a clear creative system, where every test is measured against real lead cost and ROI.

The Role

You'll join as our second Creative Strategist, owning script ideation and writing for a set of verticals, briefing our editors, and using testing data to decide what to make next. We're looking for a mid to senior level writer who knows direct response and is open to adopting our internal processes.

What You'll Do

• Write high volume direct response video scripts: new concepts, hooks, and bodies
• Plan iteration batches on winning ads, testing specific creative levers
• Research each vertical's audience, pain points, and competitors to find new angles
• Write within strict buyer and platform compliance rules
• Brief video editors and AI production tools with clear, buildable direction
• Review testing results with media buyers and decide what to kill, iterate, or scale

What Success Looks Like

• Consistent weekly script output across your verticals
• A strong hit rate of tested creatives that become winners
• Producing a high volume of new creatives to keep pace with ongoing testing and scaling demand

Must Haves

• 2+ years writing direct response scripts for paid social, ideally in lead gen
• Native-level English
• Strong grasp of hooks, angles, and iteration vs new concept testing
• Comfortable letting performance data (CPL, ROI) overrule opinion
• Experience writing under compliance constraints
• Full-time availability with overlap with Eastern Time

Nice to Haves

• Experience in regulated or sensitive verticals
• Hands-on experience with AI video and writing tools

Compensation

Competitive base pay plus performance bonuses for winning creatives.

How to Apply

***Direct messages or emails will NOT be answered. If you do this, you will instantly disqualify yourself for the position.

*** You MUST fill out this form and ONLY this form if you are interested in applying for the creative strategist position: https://airtable.com/appkuyVQK6Jkdcz2y/shrE5XiYtlzgh15gU