Regional Growth Manager - CIS

We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.

Responsibilities

• Drive user growth and reactivation through local growth initiatives and experiments;
• Launch and optimise acquisition and activation campaigns based on data and business priorities;
• Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
• Monitor key growth metrics, analyse performance, and translate insights into actions;
• Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
  
  

Requirements

• 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
• Proven experience running end-to-end growth campaigns with measurable business impact;
• Strong analytical skills and confidence working with data to make decisions;
• Ownership mindset with the ability to execute independently in a fast-paced environment;
• Experience with experimentation, A/B testing, and campaign optimisation;
• Native Russian and strong English communication skills;
• Passion for crypto, fintech, or emerging technologies.
  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.