Media planlaşdırma üzrə mütəxəssis

Əsas vəzifələr

• Develop and execute media plans across TV, OOH/DOOH, digital, radio and other relevant channels
• Work closely with media agencies to ensure effective audience targeting, channel selection and budget allocation
• Review and challenge agency proposals, media schedules and commercial terms
• Monitor campaigns and optimize performance during and after implementation• Analyse key media indicators, including Reach, Frequency, GRP, TRP, CPP, CPM, CPC, CTR and VTR
• Prepare campaign reports, post-campaign analyses and recommendations
• Manage media budgets, forecasts, invoices and reconciliations
• Track media trends, audience behaviour and competitor activity
• Coordinate campaign materials and placement requirements with internal teams and external partners

Tələblər

• Relevant experience in media planning and/or media buying, preferably within a media agency or FMCG environment
• Hands-on experience with TV and outdoor media is essential
• Good understanding of digital media channels and performance metrics
• Strong analytical, negotiation and budget-management skills
• Ability to interpret media data and translate it into practical recommendations
• Fluency in Azerbaijani Russian and English;
• Excel and presentation skills

Bilik və bacarıqlar

• azərbaycan dili
• ingilis dili
• rus dili