Bir ecosystem

О компании

Bir for millions | Bir is the Caucasus’ first fully integrated banking, payments and e-commerce ecosystem, built to make digital services part of everyday life in Azerbaijan. Launched in 2025, the business brings together leading platforms across banking, payments, cash-to-digital infrastructure and online retail. It is backed by PASHA Holding, one of the region’s largest private investment groups, with around $13.7 billion in total assets and operations across Azerbaijan, Turkey, Georgia and Montenegro.