Ведущий специалист по маркетинговым исследованиям

Axtardığımız namizədə tələblər:

• Ali təhsil (biznesin idarə edilməsi, marketinq, statistika, iqtisadiyyat və ya əlaqəli sahələr üzrə).
• Bazar araşdırması, strateji təhlil sahəsində ən azı 5 il iş təcrübəsi.
• Müxtəlif tədqiqat metodologiyalarından, statistik analiz proqramlarından və məlumatların vizuallaşdırılması alətlərindən (Tableau / Power BI, SPSS / R / SQL, Excel və Power point) istifadə etməkdə sübut edilmiş təcrübə.
• Mürəkkəb məlumatları aydın və cəlbedici şəkildə çatdırmaq bacarığı ilə əla ünsiyyət və təqdimat bacarıqları.
• Güclü strateji təfəkkür, problem həll etmə bacarığı və biznes imkanlarını və problemləri müəyyən etmək üçün fəal yanaşma.
• Azərbaycan dilində sərbəst, ingilis dilində yaxşı kommunikasiya bacarığı.

Your key responsibilities:

• Lead the development and execution of annual and project-based market research plans aligned with the Company’s business strategy, commercial priorities, and organizational objectives.
• Own and lead end-to-end market research projects, covering business requirement identification, research brief development, methodology and sampling design, questionnaire development, fieldwork, data validation, analysis, and presentation of findings.
• Apply and recommend appropriate quantitative and qualitative research methodologies, including CATI, F2F, online surveys, focus groups, interviews, desk research, and other relevant approaches to address complex business questions.
• Perform advanced statistical and analytical analysis of complex datasets, identify key trends, behavioral patterns, and relationships, and translate findings into actionable business insights.
• Monitor and analyze market dynamics, consumer behavior, customer needs, competitor activities, emerging technologies, and industry trends, assessing their potential impact on the business.
• Translate research findings into strategic recommendations and support decision-making across product, pricing, marketing, communications, sales, CX, digital, and other business areas by providing evidence-based recommendations to senior stakeholders and Management.
• Communicate complex research findings in a clear, structured, and impactful manner tailored to different audiences, including Management and senior stakeholders, through reports, management presentations, dashboards, and other relevant formats.
• Ensure the methodological integrity and quality of research design, fieldwork, data collection, statistical analysis, and final research deliverables.
• Explore and evaluate new research methodologies, analytical approaches, technologies, and AI-enabled research solutions to enhance the effectiveness and efficiency of market research activities.
• Mentor and provide professional guidance to junior and other team members in research methodology, data analysis, research design, presentation, and insight generation, contributing to continuous knowledge sharing and capability development within the team.
• Manage third-party research agencies and vendors, contribute to tender and vendor selection processes, and oversee scope, methodology, timelines, quality, deliverables, and overall vendor performance.

What we look for:

• University degree in Business Administration, Marketing, Statistics, Economics, or a related field.
• At least 5 years of professional experience in market research, strategic analysis, or a related field with a strong track record of delivering impactful insights.
• Proven expertise in utilizing various research methodologies, statistical analysis software and data visualization tools (Tableau / Power BI, SPSS / R, SQL, Excel and Power Point).
• Excellent communication and presentation skills with the ability to convey complex information in a clear and compelling manner.
• Strong strategic thinking, problem-solving abilities, and a proactive approach to identifying business opportunities and challenges.
• Fluency in Azerbaijani and good communication skills in English.