Старший бренд-менеджер

в The Coca-Cola Company

О роли

  • Align with all stakeholders the long-term growth strategy for assigned brands.
  • Lead brand/portfolio initiatives and projects and ensure end-to-end consumer marketing plan execution.
  • Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
  • As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
  • Ensure all communications are aligned with brand strategy and global guidelines. Drive excellence in digital, social, experiential, and traditional media.
  • Identify innovation opportunities to drive brand growth. Lead new product development and commercialization projects.
  • Track and evaluate performance against agreed KPIs. Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/ /channels.
  • Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
  • Lead the development of annual brand business plans.
  • Provide input to localization and real-time amplification of IMC campaigns

Xüsusi tələblər

  • Relevant degree in Marketing/Economics/Business Administration


Related Work Experience

  • Minimum 4-5 years of progressive marketing activation and leadership experience (preferably in FMCG)
  • Business, commercial and financial acumen
  • Experience working with Coca-Cola system external partners (agencies and customers)
  • Demonstrated success managing large brands and marketing investments.
  • Experience working in cross-functional and cross-geographical teams is preferred


Functional Skills

  • Manage key brand projects with cross functional teams
  • Track, measure & provide actions to improve value share & business performance
  • Provide local market insights that feed into annual plans (consumer, shopper, category)
  • Brand strategy development
  • Innovation management
  • Financial analysis and P&L management
  • Presentation and storytelling skills
Müraciət üçün (CV):
  • Align with all stakeholders the long-term growth strategy for assigned brands.
  • Lead brand/portfolio initiatives and projects and ensure end-to-end consumer marketing plan execution.
  • Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
  • As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
  • Ensure all communications are aligned with brand strategy and global guidelines. Drive excellence in digital, social, experiential, and traditional media.
  • Identify innovation opportunities to drive brand growth. Lead new product development and commercialization projects.
  • Track and evaluate performance against agreed KPIs. Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/ /channels.
  • Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
  • Lead the development of annual brand business plans.
  • Provide input to localization and real-time amplification of IMC campaigns

Xüsusi tələblər

  • Relevant degree in Marketing/Economics/Business Administration


Related Work Experience

  • Minimum 4-5 years of progressive marketing activation and leadership experience (preferably in FMCG)
  • Business, commercial and financial acumen
  • Experience working with Coca-Cola system external partners (agencies and customers)
  • Demonstrated success managing large brands and marketing investments.
  • Experience working in cross-functional and cross-geographical teams is preferred


Functional Skills

  • Manage key brand projects with cross functional teams
  • Track, measure & provide actions to improve value share & business performance
  • Provide local market insights that feed into annual plans (consumer, shopper, category)
  • Brand strategy development
  • Innovation management
  • Financial analysis and P&L management
  • Presentation and storytelling skills
Müraciət üçün (CV):
Локация
Bakı
Опыт
4–5 лет
Занятость
Полная занятость
Зарплата
Не указана
Опубликовано
25 августа 2026

О компании

The Coca-Cola Company
Food and Beverage Services · 10,001+ · Bakı
Все вакансии The Coca-Cola Company

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