Специалист по SMM и контенту

We’re expanding our team and looking for a creative, organized, and proactive SMM & Content Specialist to take ownership of our social media presence, content planning, and digital marketing activities.

Key Responsibilities:

• Develop and manage monthly and weekly marketing and content plans, ensuring timely and consistent execution
• Create and maintain detailed content calendars for social media platforms
• Develop engaging, creative, and sales-oriented content for Instagram, Facebook, and other relevant platforms
• Write creative copy, captions, promotional texts, and campaign messages
• Plan and coordinate seasonal, holiday, promotional, and sales campaigns in advance
• Identify products, services, and offers that require additional visibility and develop promotional ideas for them
• Manage and coordinate digital advertising activities, including Meta Ads campaigns, audience targeting, and basic performance monitoring
• Prepare social media visuals and promotional materials using Canva
• Plan and participate in photo and video shoots for social media content
• Create and edit short-form video content such as Reels and promotional videos
• Follow social media trends and identify new content formats and creative ideas
• Coordinate content production from idea to final publication and ensure deadlines are met
• Work closely with the marketing and other internal teams to support overall business and sales goals

Requirements:

• Minimum 1 year of experience in SMM, digital marketing, content creation, or a similar role
• Experience in the education or service sector is an advantage
• Strong creative writing and copywriting skills with a commercial and sales-oriented mindset
• Practical knowledge of Meta Ads and basic understanding of digital advertising
• Experience with Canva and other visual content creation tools
• Basic skills in video shooting and video editing for social media
• Good understanding of social media trends, formats, and audience engagement
• Strong planning, organizational, and time-management skills
• Proactive, creative, and detail-oriented approach to work
• Basic understanding of English
• Comfortable working in a hybrid environment, with the ability to come to the office when needed.
• Own equipment for content creation, such as an iPhone, a smartphone with a high-quality camera, or a professional camera
• Ability to independently capture photo and video content for social media

Work Schedule: Hybrid — a combination of remote work and in-office work when required.

Interested candidates can send their CV to the e-mail address in the Apply for job button.