Специалист по цифровому маркетингу

Əsas vəzifələr

• Conduct market research to identify new opportunities, trends, competitor activities, and audience needs.
• Develop and execute marketing campaigns to increase brand awareness, sales, and engagement.
• Create content ideas that attract students, startups, corporate clients, and partners.
• Manage the planning, scheduling, and publishing of social media posts.
• Prepare clear task briefs for designers in line with brand guidelines and campaign objectives.
• Support the preparation of content for offline and printed marketing materials.
• Manage paid advertising campaigns on Meta and TikTok platforms.
• Track campaign performance and suggest improvements based on results.
• Prepare short marketing emails, WhatsApp/community messages, and announcement texts for campaigns and events.

Tələblər

• At least 1-2 years of experience in marketing or a similar role.
• Excellent communication skills and ability to create engaging content in Azerbaijani and English.
• Strong analytical skills with the ability to conduct market research and competitor analysis.
• Familiarity with digital marketing tools and techniques, including social media and content marketing.
• Experience with digital advertising and analytics tools, including Meta Ads and TikTok Ads,
• Ability to work in a fast-paced and innovative environment.
• Experience in IT, education, startup, or FinTech industries is a plus.
• Proficiency in analytics tools such as Google Tag Manager and Google Analytics is a plus.

Bilik və bacarıqlar

• azərbaycan dili
• ingilis dili