Social Media Marketing meneceri

We don’t need someone who has done social media. We need someone who will grow it with us.

EDWAYS is looking for a Social Media Marketing Manager to build and lead our social presence. We’ve been helping students and families navigate study-abroad decisions since 2016, and we’re now expanding into EdTech and EdFin, with a digital platform for global education. This is a growing team, and this role is central to how we reach students, families, and university partners.

What you’ll do:

• Plan and run our social media strategy across key platforms
• Create, schedule, and optimize content and paid campaigns (Meta, Google Ads)
• Turn performance data into decisions: what to scale, what to change, what to drop
• Collaborate with consulting, operations, and product teams to match messaging to real programs
• Engage with our community and respond to inquiries across channels

What we’re looking for:

• Proven experience in social media marketing or digital marketing
• Strong written communication in English and Azerbaijani (must have)
• Russian and/or Spanish are a plus
• Comfort with analytics and data-driven decisions
• Working knowledge of AI tools in marketing is a major advantage
• A hunger to learn, experiment, and improve every week
• Ownership: you act like this is your company, because we want you to build it with us

Why this role:

• A long-term collaboration, not a short project. We’re looking for someone to stay and grow with us.
• A fast-growing position with a clear path toward Digital Marketing Manager as you deliver results
• A one-month paid trial period so we can both see the fit
• Competitive salary that grows with your experience and performance, with a structured review every quarter
• Study abroad Signature package (currently valued at 7,400 AZN)
• Online courses
• Employment agreement in line with the Labor Code of the Republic of Azerbaijan
• If you’re ready to build something ambitious and grow fast alongside a team that values learning, we’d like to hear from you. Send your CV and a short note about a social campaign or account you’re proud of.