Product marketing üzrə ekspert

Product Marketing Expert - is a professional who implements strategic marketing activities to launch the product to the market, position it effectively, and increase its commercial success. They must be able to balance both strategy and execution to ensure the product’s success in the market.

Education in Marketing, Business Management, or a related field.

2-3 years work experience in product marketing or strategic marketing

Strong analytical thinking and data-driven decision-making skills.

Knowledge of digital and traditional marketing.

Knowledge and experience in credit products.

Teamwork and communication skills.

Proficiency in English or Russian (an advantage).

• Opportunities for professional growth and development.
• Competitive salary and bonuses.
• Comprehensive insurance coverage.
• Supportive work environment.
• Visa Premium salary card.
• Corporate discounts and events.
• Additional vacation days.
• Discounted education and employee loans.

Market, trend, and competitor analysis

Identification of customer needs and expectations

Development of customer personas and value propositions

Creation and execution of marketing strategies and go-to-market (GTM) plans

Selection of communication channels and content strategy

Planning and execution of campaigns, including A/B testing and personalization

Enhancement of customer engagement and loyalty

Performance evaluation, continuous optimization, and improvement of key metrics

Application of knowledge related to customer behavior and product features in credit and loan products.

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