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Trade Marketing Specialist

The Company:

Carlsberg Azerbaijan is proud to be the leading beer producer in the country, bringing together a portfolio of beloved local and global brands such as Xırdalan, Tuborg, Carlsberg, Kronenbourg 1664 Blanc, Afsana, and many more. As we continue to grow, we expand our portfolio with innovative products that meet the evolving preferences of our consumers. Alongside our renowned beer portfolio, we continue to broaden our offering by introducing new internationally recognized brands, strengthening our position in the fast-moving consumer goods industry.

Role overview:

We are looking for a dynamic and results-driven Trade Marketing Specialist who will plan and execute trade marketing activities, strengthen in-store brand visibility, and coordinate the placement and management of commercial equipment and point-of-sale materials (POSM). The role combines activity execution, budget tracking, performance analysis, and close collaboration with distributors, suppliers, and internal teams to ensure effective use of trade marketing investments.

What You'll be doing:

• Plan and execute trade marketing activities, from launch through completion and post-activity evaluation.
• Develop and implement point-of-sale materials (POSM) support plans and coordinate commercial equipment placement in retail outlets.
• Analyze activity and equipment effectiveness, prepare ROI calculations, and recommend improvements.
• Maintain accurate CRM records, coordinate equipment inventories, reconcile data, and manage related documentation.
• Support equipment procurement, tenders, supplier contracts, distribution planning, and timely write-offs.
• Prepare monthly reports on trade marketing activities, budgets, equipment coverage, and discount programs, including compensation calculations.
• Conduct retail field audits and coordinate corrective actions to improve POSM and equipment placement.

What we’re looking for:

• Higher education (preferably in Marketing, Economics, Business Administration, or Management);
• Minimum 2 years’ experience in Marketing, preferably in FMCG in a similar role;

Skills:

• Strong analytical skills, attention to detail, and effective planning and prioritization;
• Deep understanding of the 4P marketing mix and sales channels;
• Proficiency in Excel (VLOOKUP, SUMIF, IF, PivotTables) and PowerPoint.
• Knowledge of Azerbaijani and Russian, and upper-intermediate or higher English;
• Strong communication skills (ethics in business communication, negotiation and presentation, decision-making, objections handling, teamwork, drive for results, teaching skills and trainability);

Whom are we searching for:

• Dynamic, creative, and strategic thinker
• Excellent Team player
• Eager to learn
• Ambitious and goal oriented

What do we offer:

• Growth opportunities
• Health insurance plan
• Lunch provided from the Company side to enjoy it with the team
• annual base salary + bonuses according to company policy
• Working in a passionate, international and collaborative team environment

Interested?

If you meet the above requirements and would like to apply for this interesting and difficult job at the same time, please send your resume in English with the expected level of payment to:

https://www.carlsbergazerbaijan.az/en/work-with-us/join-our-team/career-form/ https://www.carlsbergazerbaijan.az/az/bizimla-calis/komandamiza-qosul/career-form/

Please note that only a limited number of candidates will be invited for interviews.