Директор маркетингового отдела

Job responsibilities

• Develop and implement the annual and mid-term marketing strategy in alignment with Avant Group’s overall business objectives;
• Develop dedicated Go-to-Market strategies for individual projects;
• Define target audiences, market positioning, key selling propositions, and communication strategies;
• Monitor market trends, customer behavior, and competitor activities and translate insights into actionable marketing strategies;
• Lead the Group’s corporate brand strategy and ensure consistent application of brand standards across all projects;
• Oversee the development and implementation of Brand Guidelines and communication standards;
• Develop comprehensive marketing plans for new project launches, covering teaser, pre-launch, launch, sales campaign, and post-launch phases;
• Lead project positioning, naming, communication concepts, and marketing launch activities;
• Ensure the timely development of presentations, brochures, landing pages, video, photography, 3D materials, and other sales and marketing collateral;
• Define lead generation requirements in collaboration with the Sales Department and develop campaigns to generate high-quality leads;
• Monitor lead sources, lead quality, and Lead-to-Sale Conversion performance;
• Lead the digital marketing strategy across Google Ads, Meta Ads, social media, SEO, websites, landing pages, remarketing, e-mail/SMS marketing, and other relevant channels;
• Oversee social media and content strategies in alignment with business and brand objectives;
• Manage PR, media, and external corporate communications activities;
• Develop and manage the annual marketing budget and monitor expenditure against approved budgets;
• Evaluate the effectiveness and ROI of marketing investments;
• Lead the selection and management of marketing agencies, media partners, creative, digital, PR, and other external service providers;
• Establish team objectives and KPIs, monitor performance, and support the professional development of the marketing team;
• Ensure the preparation and timely submission of monthly, quarterly, and annual marketing reports.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field;
• Minimum 7 years of professional experience in marketing;
• Minimum 3 years of experience in a managerial/leadership position;
• Experience in real estate, property development, premium retail, hospitality, or a related industry is highly preferred;
• Strong knowledge and practical experience in Strategic Marketing, Brand Management, Digital Marketing, Performance Marketing, and Lead Generation;
• Solid understanding of CRM and Sales Funnel management;
• Strong analytical skills with experience in Market Research and Marketing Analytics;
• Experience in Media Planning, Marketing Budget Management, Agency Management, and Project Launch Management;
• MBA or professional certification in Marketing will be considered an advantage.

Conditions:

• Work schedule: Monday to Friday, 09:30–18:30.
• Lunch provided by the company.
• Workplace: Chiraq Plaza, 49C Tbilisi Avenue.
• Competitive salary aligned with the market.

What We Offer:

• Competitive salary and performance-based bonuses
• A supportive, fast-paced work environment that fosters teamwork and collaboration
• Career development opportunities and exposure to international best practices

Please send your resume to the e-mail address in the Apply for job button indicating job title in the subject line.