Таргетолог

JYSK Azerbaijan is hiring!

We are expanding our team and looking for a Targeting / Performance Marketing Specialist 💙

If you know how to do more than just launch ads—if you can manage performance results, work with analytics, and make data-driven decisions—we would be happy to meet you.

The main responsibilities of this role include generating high-quality leads and sales through paid digital channels, managing advertising budgets efficiently, and continuously optimizing advertising campaigns.

Key responsibilities:

🔹 Analyze products, target audiences, and competitors.

🔹 Define campaign objectives and KPIs, develop media plans, and allocate budgets across channels.

🔹 Launch and optimize advertising campaigns across Meta Ads, TikTok Ads, and Google Ads.

🔹 Set up audience targeting, retargeting, remarketing, and Lookalike Audiences.

🔹 Work with Google Search, Performance Max, YouTube, and other advertising formats.

🔹 Conduct A/B tests of audiences, offers, creatives, and campaign combinations.

🔹 Analyze and optimize campaigns daily, focusing on reducing CPL/CPA and increasing ROAS.

🔹 Analyze the advertising funnel—from ad impressions to leads and sales.

🔹 Work with GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, UTM parameters, and conversion tracking.

🔹 Prepare regular performance reports, insights, and recommendations for further promotion.

🔹 Collaborate with the marketing, SMM, design, content, and sales teams.

🔎 What we are looking for:

✅ Hands-on experience with Meta Ads, TikTok Ads, and Google Ads.

✅ Experience setting up pixels, events, and conversion tracking.

✅ A strong understanding of performance marketing and sales funnel principles.

✅ The ability to analyze data and make data-driven decisions.

✅ Experience conducting A/B tests and optimizing advertising campaigns.

✅ An understanding of retargeting, remarketing, and audience segmentation.

✅ The ability to manage advertising budgets effectively.

We will pay particular attention to candidates’ experience with the following metrics:

CTR, CPC, CPM, CPL, CPA, CAC, CR, ROAS, ROI, ROMI, and LTV, as well as the volume and quality of qualified leads and sales generated through advertising channels.

💙 Why JYSK?

This is an opportunity to work for an international company, develop the performance marketing function, and contribute to marketing projects focused on measurable business results.

📩 Send your CV to: hr@jysk.az

Please include “Targeting / Performance Marketing Specialist” in the subject line.